The Client
Idkianto is a fashion brand focused on maritime-inspired designs that blend the allure of the sea with modern trends. Known for vibrant colors, intricate patterns, and innovative silhouettes, each piece captures modern elegance while offering a fresh perspective. Idkianto continues to set standards in the fashion industry, creating wearable art that resonates with a diverse clientele.
The Challenge
A brand new online shop and a collection of logos
For IDKIANTO's logo and web design, the objective was to create a visual identity that authentically reflects the brand’s beachwear focus. The client requested a new web shop along with a range of logos, aiming for cohesive designs that seamlessly translate across digital platforms while reinforcing the brand’s connection to a relaxed, coastal lifestyle. The goal was to evoke a laid-back, beach-inspired vibe that resonates deeply with their surfer and diver clientele, capturing the essence of their adventurous, ocean-driven spirit.
The Concept
Clean and intuitive design
We crafted a visually striking yet highly functional and user-friendly webshop, alongside a series of black and white logos that perfectly align with IDKIANTO’s brand identity. Using a sleek and playful font, we reflected the brand’s vibrant lifestyle. This design language carried over into the web design, featuring a clean, minimalist layout that prioritizes ease of use.